education | money myths
myth 1: "It's best to use just one bank"
Citizens Access in partnership with Forbes
You consider yourself an optimizer in life. You’re a savvy, hands-on consumer for all things financial, tech and more. You’ve made retirement savings a priority, paid off most debt and diversified investments. But if you're still banking in one place, you should consider branching out (so to speak).
Digital technology is driving an “unbundling” revolution for banking services. Fintech companies and traditional institutions alike are expanding products and choices for your banking needs, resulting in better rates and benefits on different products from different providers.
To explore consumers’ banking behavior and preferences, Forbes Insights surveyed sophisticated financial “Optimizers” as part of a survey of 1,087 US-based banking customers in Q3 2018. The survey found that more than half of Optimizers have the opportunity to benefit from diversifying their banking relationships.